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OVERVIEW
AYUSHEXCIL and the Spices Board of India signed a landmark Memorandum of Understanding (MoU) on May 25, 2026 to strengthen India's global leadership in traditional wellness, Ayurvedic products and natural spice-based exports.
The MoU was signed in presence of Union Minister of State for Ayush Shri Prataprao Jadhav.
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MoU SIGNED BY
✍️ Dr Anurag Sharma
Chairman, AYUSHEXCIL
✍️ M. S. Manivannan
Secretary, Spices Board of India
Witnessed by:
🏛️ Union Minister of State for Ayush
Shri Prataprao Jadhav
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KEY HIGHLIGHTS
- MoU signed: May 25, 2026
- Purpose: Boost global Ayush &
spice-based product exports
- Focus areas:
✅ Export promotion
✅ Quality assurance
✅ Standardisation
✅ Research & innovation
✅ International market development
- Products covered:
✅ Functional foods
✅ Nutraceuticals
✅ Herbal extracts
✅ Value-added Ayurvedic products
✅ Spice-based wellness products
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WHAT BOTH ORGANISATIONS WILL DO
Under this MoU:
📌 Joint branding initiatives
📌 Traceability frameworks
📌 Scientific validation of products
📌 Capacity building programs
📌 Codex engagement (international food standards body)
📌 Joint participation in international trade fairs
📌 Promotional activities globally
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"SPICE AND HEAL" INITIATIVE
Minister Prataprao Jadhav highlighted
the proposed "Spice and Heal" initiative:
🌿 A powerful branding campaign
🌍 Positions India as global leader in holistic health and natural healing solutions
💊 Combines India's spice heritage with Ayurvedic wellness expertise
🏆 Could transform India's global wellness economy positioning
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WHO BENEFITS FROM THIS
🌾 FARMERS:
Medicinal herb and spice farmers get new export market access and better price realisation through value-added Ayurvedic products.
🏭 MSMEs & STARTUPS:
Small Ayurvedic and herbal product manufacturers get export support, quality certification help and international market access.
👩 WOMEN ENTREPRENEURS:
Special focus on women entrepreneurs in Ayush and spice processing sectors.
New employment opportunities created.
💼 EXPORTERS:
AYUSH product exporters get:
✅ Joint trade fair participation
✅ Branding support globally
✅ Scientific validation certificates
✅ Better market intelligence
🌱 HERBAL EXTRACT MAKERS:
Nutraceutical and herbal extract companies benefit from standardisation frameworks and Codex engagement for EU/US regulatory compliance.
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MINISTER'S STATEMENT
Minister Prataprao Jadhav called it a "visionary and forward-looking partnership."
He noted that Ayurveda and Indian spices have for centuries symbolised:
- Preventive healthcare
- Balanced living
- Natural wellness knowledge
The minister said the initiative aligns with PM Modi's vision of:
🇮🇳 Atmanirbhar Bharat
🗣️ Vocal for Local
🏭 Make in India
💚 Heal in India
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INDIA AYUSH EXPORT FACTS
📊 India's Ayush sector exports growing rapidly globally
🌍 Major markets: USA, Europe, Southeast Asia, Middle East
💰 Global wellness economy: USD 5.6 trillion
🌿 India's unique advantage: Thousands of years of traditional knowledge in Ayurveda, Unani,Siddha and Homeopathy
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ABOUT AYUSHEXCIL
Export Promotion Council for AYUSH & Herbal Products (AYUSHEXCIL) promotes exports of:
- Ayurvedic medicines
- Herbal products
- Nutraceuticals
- Functional foods
- Natural wellness products
Website: ayushexcil.com
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ABOUT SPICES BOARD
Spices Board of India is the apex national body for development and worldwide promotion of Indian spices.
Founded: 1987
HQ: Kochi, Kerala
Website: indianspices.com
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SOURCE:
IANS | May 25, 2026
Official Statement — AYUSHEXCIL
Official Statement — Spices Board